Monday, November 30, 2009

Weekly Darwin 'dumbest of them all' awards for the week ending November 28, 2009

Although there were many contestants this week for our coveted award, one behavior followed by innocuous comments and more 'dumb' behaviors top all others.

Windermere, Florida: In the wee hours of the morning following Thanksgiving day, Mrs. Tiger Woods, in what appears to be an attempt to disfigure or kill the 'goose that lays the golden eggs' in a domestic violence episode, by 'going ghetto' on him easily deserves this weeks award. Along with her, honorable mention belongs to Tiger himself and all others advising the Woods' family in this matter.

We usually let events and comments stand alone for the Darwin Awards, but in this matter some comment is warranted.

Obviously, the Woods' advisers don't know about 'the up and over' in 24 hours formula in such matters......'tell the real story, do it quickly, so speculation does not go viral'........Kobe Bryant and David Letterman are examples of how to diffuse negative media attention.

Now, the Woods have a viral episode that threatens his sterling image and thereby threatens his considerable financial empire, mostly garnered from huge product endorsements.

Tiger? In this situation 'Silence is not Golden'. Your silence has become very loud and expensive while it tarnishes your public image. Now that celebrity lawyer Gloria Allred is representing 'the other woman', be sure you have your checkbook handy.

And, because of the way this 'no-story' has been handled so far, we predict that Tiger Woods etal. will be paparazzi bait for the next little while. Surely there is more to come and it will just get worse for our beleaguered Tiger.


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