Yesterday, Arianna Huffington and AOL announced THE HUFF POST has been sold to AOL-TIME WARNER for a reported $315 million!
Heralded as 'A BRAND NEW MEDIA UNIVERSE' and a 'merger', it's not. It appears to be a simple sale with Arianna taking the money and running with it. Ms. Huffington is one smart lady!
In a flowery, glowing editorial published on February 7, 2011, in The HUFF POST, Arianna Huffington said essentially that the 'new' AOL service will be a cut above everything else on the Internet.
A HUFF POST loss will not be a big thing, however. It was at best sloppy in it's 'bend-left' editorial policy and any story presented needed verification before it had credibility.
Also, watch for a soon-to-be Internet launch of a Rupert Murdock "pay for access" Internet News out let. $39.95 per year on a contract is being floated as it's cost.
Will it fly? We don't think so.